Joules
Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
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Joules Olivia Fleece Green£69.00 Special Price £34.50 -
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Joules Heritage Fleece Gilet Navy£65.00 Special Price £45.50 -
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Joules Bethany Dress Red£59.00 Special Price £35.00 -
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Joules Fleur Fleece Red£0.00 -
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Joules Portwell Waterproof Raincoat With Hood Oxblood£89.00 Special Price £43.00 -
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Joules Amy Ribbed Long Sleeve Jersey Top Navy£28.00 Special Price £19.60 -
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Joules Sadie Longline Jacket Neutral£79.00 Special Price £55.30 -
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Joules Sadie Full Sleeve Fleece Brown£69.00 Special Price £48.30 -
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Joules Mina Jersey Dress Brown£49.00 Special Price £34.30 -
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Joules Thurleston Fleece Black£79.00 Special Price £46.95
Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.